Online reviews are the third-most important consideration for choosing a travel brand— and they are rapidly moving up the ladder as one the most critical channels multi-location brands and businesses in the travel, tourism and leisure space can use to boost sales and reach more prospective customers.
Today’s travellers decide where and how they want to engage with brands and businesses on multiple platforms and technologies. Adding to that, they also talk amongst each other online about your brand.
As leaders of their buying journeys, consumers are actively “pulling” information to help them make a purchasing decision. Whether it’s seeking ideas, filtering options, narrowing prices or deals.
So when it comes to making a purchasing decision, consumers will increasingly turn to the advice of their peers and to brands that have earned their trust based on their experience interacting with the brand.
Reviews provide easily accessible “proof” from your customers that may influence other consumers’ buying decisions.
By tapping into the power of reviews, travel brands can not only improve the customer experience but also stay ahead of their competitors. Positive customer reviews also influence your ranking in local search results, resulting in increased clicks, visits, sales and leads.
In this guide, you’ll learn:
- The new customer journey
- Reviews as the new currency
- Why review management is crucial for reaching more consumers
- Four-step reputation management guide
- What to look for and how to respond to customer reviews
- How to learn from customer feedback
- Steps to optimise your online reputation with a ‘Near Me’ Brand Experience