How to Maximize ROI and In-store Traffic from Branded and Unbranded Search

Google says: over 940 billion local searches happen every year, a huge opportunity for small businesses and multi-location brands to acquire new customers. Agencies can increase online visibility and in-store traffic for their clients simply by optimizing for unbranded search.

By efficiently managing business listings and online reputation, enterprises and their partner agencies can win over the 90% of consumers who aren’t sure what brand they want when they begin their search (Google). Watch Uberall’s VP of Strategic Partnerships, Kelly Benish, to learn how to source new leads for your clients from this critical search channel.

You’ll discover:

• Why the Age of ‘Near Me’ means for the customer journey and why it's here to stay
• Tactical tips to maximize client visibility and bottom line through unbranded search
• Data-driven ROI that makes the case for location marketing and third-party management