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Soci

Why multi-location brands switch from SOCi

SOCi is a strong social suite. The ceiling shows up somewhere else: keeping listings accurate, handling complex location structures, and trusting your data at scale. Uberall runs listings, reviews, social, local pages, and AI search on one clean data model, with direct publisher integrations and human support included on every plan. Most brands switch in weeks.

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What you get

35%

increase in average revenue

44%

boost in social engagement

21%

more Google Business Profile clicks

comparison

The winning difference is in the details

Uberall
Soci

Ease of Admin

95%
87%

Ease of Use

90%
88%

Has the product been a good partner in doing business?

93%
91%

Likelihood to Recommend

91%
90%

Product Direction (% positive)

100%
93%

Quality of Support

93%
91%

Source: G2 Reviews

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How it works

See the difference for yourself

Built for complex location reality

Most platforms treat every location as a simple pin on a map. Real multi-location brands are messier than that. You have concessions inside malls, kiosks in airports, departments within stores, sometimes several brands under one roof.

Uberall lets you group, tag, permission, and report at any level of that structure. SOCi was built for flat hierarchies, so the more complex your setup gets, the more workarounds it takes.

Brands that outgrow that flat model are the ones that move to Uberall.

Uberall location data management view with services, ratings and team management

Accuracy you don't have to double-check

Accurate listings are the foundation everything else sits on. Uberall connects directly to Google, Apple, Yelp, and 150+ directories across 30+ countries, so an update goes live and stays live.

SOCi leans on aggregator-style distribution in parts of its network, which is why teams end up re-checking what the platform says against what Google actually shows.

Direct integrations take that manual work off your plate, at every location and every sub-location.

Icons of Google, Apple, Yelp and other platforms around the Uberall dashboard

One AI agent, working from day one

SOCi's strength is social, and its AI follows suit, cloning a separate agent for each location. That adds setup and a learning curve for your team and for the agents themselves.

Uberall works differently. UB-I is one embedded agent that learns from day one and acts across listings, reviews, local pages, and social, all reading from the same clean data.

GEO Studio adds AI search on top, measuring your Share of Voice across ChatGPT, Perplexity, Gemini, and Google AI, then creating and publishing the content those engines reward.

Uberall's UB-I AI assistant summary of completed review replies and social posts

Support and pricing without surprises

Location marketing is too important to sit in a ticket queue. Every Uberall plan includes proactive human support and the UB-I assistant, rated 9.3/10 for quality of support on G2.

Pricing is modular and predictable, so the number on your contract is your total cost.

If your SOCi renewal is coming up, that is the moment to compare. We map your structure and migrate before go-live, so most brands switch in weeks.

Uberall support agent wearing a headset helping a customer

See How We Compare with SOCi

Features

Uberall

Soci

Complex & nested locations

Group, tag and permission at any level: brands, regions, concessions, kiosks, departments

Built for flat hierarchies; nested structures need workarounds

Listings data accuracy

Direct API integrations with Google, Apple and Yelp for real-time sync

Aggregator-style distribution in parts of the network can delay or misalign updates

Directory & country coverage

150+ direct directory integrations across 30+ countries

Strongest in North America; thinner international coverage

Publisher-level trust

Sync you can trust at the publisher, with less manual verification

Users report re-checking what shows live on Google and Apple

Time to go live

~1 month average, with white-glove migration that maps your structure first (G2)

~2 months average (G2)

AI approach

UB-I: one embedded agent across listings, reviews, pages and social, learning from day one

Multiple AI agents cloned per location, adding setup and learning overhead

Unified data model

Listings, reviews, social and pages on one data model and one report

Social-first platform; listings added later, less unified underneath

Governance & permissions

Granular roles and grouping for HQ and local at enterprise scale

Less granular for complex, multi-brand structures

Local social publishing

All major networks, plus Apple Maps posts, on the same listings data

Strong social publishing suite

Local pages & locator

No-code locator and local pages that boost SEO, organic and AI search

Pages and locator available; less depth for SEO at scale

Performance analytics

Location Performance Score, Revenue Estimator and AI Share of Voice in one dashboard

Engagement-focused metrics; no unified location score

Bulk actions

Edit once, update across 10 or 10,000 locations instantly

Bulk changes can require duplication or per-location edits

Customer support

Proactive human support on every plan, 9.3/10 on G2

Support experience varies by tier; billing friction reported by some users on G2

Pricing transparency

Modular, predictable pricing; AI assistant and support always included

Module-based pricing; premium capabilities can add cost

Switching & migration

White-glove migration that maps your structure before go-live, switch in weeks

Standard onboarding template

Abstract dark blue and purple glowing curved shape with smooth gradient and wave texture.

Testimonials

See what our customers said

Grid Leader badge G2

The most useful part of Uberall is the ease of use and being able to manage a number of business locations and reviews all in one place. It has enabled my team and I to easily manage everything we need without any issues. The customer support has been great every time I have needed to reach out to the support team, the ease of integration within my team and wider business has also been a massive time saviour

‍

Enterprise customer on G2
Regional Leader G2 badge

Uberall is a powerful and intuitive tool

Uberall is a powerful and intuitive tool that greatly simplifies the management of local online presences. Centralization of data and synchronization across all platforms saves valuable time. Additionally, the interface is clear, and customer support is always responsive and professional. A real asset for any company wishing to optimize its local visibility and improve the customer experience!

Gautier N
Verified G2 User

A vital solution for attracting local customers

And it's no exaggeration to say that Uberall has revolutionized how we manage our local business listings. All the information goes straight from our various platforms and centralized on one. Maintaining our online visibility here is key for attracting local customers. With Uberall, we’ve seen a great increase in foot traffic since we started using it since this tool helps resolve an issue that sometimes leaves potential clients confused by having inconsistent information. In short, it has simplified our marketing efforts.

Hector E.
Digital marketing specialist Marketing and Advertising

Valuable tools for a SME's business

Improve our online and physical store discovery and impression by local traffic. Easy process to tweak and edit the SEO keyword to make our business on the top rank in Google searches. Fast implementation and integration with tools like Yelp.

Abdul B
Mid-Market

Manage social engagement and campaign planning in simple way

The upsides of implementing Uberall is easy to manage different store location & different social media platform. My team able to monitor social media trends and focus our content based on the trends.

Anna s
Ales Strategist

Amazing!

Saves me so much time. I love the feed, if I need to search through our almost 300 restaurants for a specific review.. I can find it in seconds! Also Anne & the engagement team have made it so I can tackle a my duties and not take most of my time to focus on review management.

Brittany W
Guest Relations Manager

Business local searches done well by Uberall

Easy setup to re-traffic local searches on google search engine to find local service to our store. It help our store to have more presence in community and use the social media advertisement to collect customer feedback.

Charley B
Digital Specialist

All in One Listings Solution

They're fantastically helpful and offer both a hands-off and a hands-on approach depending on how much you know about listings and local SEO strategy. I find their reporting to be great - the most accurate Google Star Rating I've experienced and I've had home-grown reporting options, Reputation, Chatmeter, etc -- and Uberall's accuracy is the best. They are always making UX changes for the better and often reach out for betas and surveys to see how to make their product better. Their system is transparent and easy to use.

Colleen C
Digital Marketing Manager

Easy to manages listings platform

The listings feature is amazing. It allows you to control where updates are being pushed and to ensure our businesses are getting exposure to new customers

Dana G
Digital Marketing Specialist Health, Wellness and Fitness

Uberall gets it done

The team is all in on client support. Andrea and Anne have been remarkable to work with and Paul unlocked the team to deliver results. They listen and respond guiding and delivering results.

David H
Marketing Director

Very useful tool for managing all locations in one place

The locator page and the fact that we can manage all locations in one place is exactly what we need

Diogo V
Head of Performance Marketing

Uberall does local SEO for you

Tools like automatic review response are great for giving a sense of closeness to potential customers. It's also easy to incorporate some small improvements to our pges, such as CTA buttons and shortcuts to the nearest store location.

Elaine L
IT Assistant

Platform to manage and regulate customer reviews

Collect, manage and response to feedback by the public or customer for our transportation services. Collect it from multiple sources like Google Business, Yelp or Facebook. Tapping into local audience is easy, and we get a good leads or traffic from the local users that is looking for our business.

Fendi S
Mid-Market

So far so good

The platform is clear and easy to navigate

Janine B
SEO

Why I Recommend Uberall for Local Marketing Magic

I love how Uberall simplifies managing our online presence. It’s like having a control panel where you can push updates out to everywhere your business is listed, all at once. The best part? Being able to jump right into conversations with our customers thanks to the swift review management tools.

Jean-Françoıs M
Président & Directeur Marketing

Uberall for Multifamily Listings

The customer support responds quickly and is knowledgeable about solutions.

Jenae O
Reputation Manager

Keeps our listings clean and boosts local visibility

I like that Uberall updates all our store info in one place and pushes it to many sites instantly. The reports also help track clicks and calls, which makes it easier to see what’s working.

John P
Marketing Manager

Best tool to manage your locations in digital maps

Uberall help us on managon our locations in multiple platforms such as Google maps , Apple maps, etc. Its saves a lot of time letting us to automatize some of the tasks like reviews.

Jordi T
Global Head of Ecommerce

Very easy to use

You can ask the questions you want and you have the help you need.

Julie L
Marketing Director

Uberall is a great tool to help manage business locations and reviews

The most useful part of Uberall is the ease of use and being able to manage a number of business locations and reviews all in one place. It has enabled my team and I to easily manage everything we need without any issues. The customer support has been great every time I have needed to reach out to the support team, the ease of integration within my team and wider business has also been a massive time saviour.

Liam M
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Frequently Asked Questions

Both manage local presence for multi-location brands, and both are strong on social. The difference is depth underneath. Uberall connects listings, reviews, social, local pages and AI search on one data model, with direct publisher integrations for accuracy at scale. SOCi is a social-first platform where listings were added later. For brands with complex locations or strict accuracy needs, that foundation is where the two diverge.

For nested structures, yes. Uberall lets you manage concessions, kiosks, departments and multiple brands as distinct entities, with grouping and permissions at every level. SOCi is built for flatter hierarchies, so complex setups often need workarounds. Brands that manage locations within locations are a core reason customers move from SOCi to Uberall.

Uberall integrates directly with Google, Apple, Yelp and 150+ directories, so updates publish in real time and hold. SOCi relies on aggregator-style distribution in parts of its network, which can delay or misalign updates and push teams to re-verify manually. Direct integrations mean less checking and more trust in what is live at every location.

Yes. Uberall publishes to all major networks, and Apple Maps posts go live in around 15 minutes. The added value is that social sits on the same data model as your listings, reviews and pages, so HQ can build campaigns local teams auto-publish, all reported in one place instead of a separate social silo.

SOCi uses multiple AI agents that clone per location, which adds setup and a learning curve for both users and the agents. Uberall uses UB-I, one embedded agent that learns from day one and acts across listings, reviews, pages and social. GEO Studio then extends AI into search visibility, creating and publishing the content AI engines look for, not just reporting on it.

Uberall includes proactive human support and the UB-I assistant on every plan, rated 9.3/10 for quality of support on G2. Pricing is modular and predictable, so your contract number is your total cost. SOCi support can vary by tier, and some users report billing friction on G2. Fewer surprises is a common reason brands switch.

Yes, and renewal is the natural time to do it. The things to check are your renewal date, your cancellation window, and any double-pay overlap. Uberall maps your location structure and migrates before go-live, so most brands switch in weeks with no gap in coverage. Bring your renewal timeline to the demo and we plan the switch around it.

Yes. Uberall offers 150+ direct directory integrations across 30+ countries with native local coverage. SOCi is strongest in North America, so international and multi-market brands often find broader, more consistent coverage with Uberall.

Both manage local presence for multi-location brands, and both are strong on social. The difference is depth underneath. Uberall connects listings, reviews, social, local pages and AI search on one data model, with direct publisher integrations for accuracy at scale. SOCi is a social-first platform where listings were added later. For brands with complex locations or strict accuracy needs, that foundation is where the two diverge.

For nested structures, yes. Uberall lets you manage concessions, kiosks, departments and multiple brands as distinct entities, with grouping and permissions at every level. SOCi is built for flatter hierarchies, so complex setups often need workarounds. Brands that manage locations within locations are a core reason customers move from SOCi to Uberall.

Uberall integrates directly with Google, Apple, Yelp and 150+ directories, so updates publish in real time and hold. SOCi relies on aggregator-style distribution in parts of its network, which can delay or misalign updates and push teams to re-verify manually. Direct integrations mean less checking and more trust in what is live at every location.

Yes. Uberall publishes to all major networks, and Apple Maps posts go live in around 15 minutes. The added value is that social sits on the same data model as your listings, reviews and pages, so HQ can build campaigns local teams auto-publish, all reported in one place instead of a separate social silo.

SOCi uses multiple AI agents that clone per location, which adds setup and a learning curve for both users and the agents. Uberall uses UB-I, one embedded agent that learns from day one and acts across listings, reviews, pages and social. GEO Studio then extends AI into search visibility, creating and publishing the content AI engines look for, not just reporting on it.

Uberall includes proactive human support and the UB-I assistant on every plan, rated 9.3/10 for quality of support on G2. Pricing is modular and predictable, so your contract number is your total cost. SOCi support can vary by tier, and some users report billing friction on G2. Fewer surprises is a common reason brands switch.

Yes, and renewal is the natural time to do it. The things to check are your renewal date, your cancellation window, and any double-pay overlap. Uberall maps your location structure and migrates before go-live, so most brands switch in weeks with no gap in coverage. Bring your renewal timeline to the demo and we plan the switch around it.

Yes. Uberall offers 150+ direct directory integrations across 30+ countries with native local coverage. SOCi is strongest in North America, so international and multi-market brands often find broader, more consistent coverage with Uberall.