Energy Location Performance Benchmarks (The Great Shake-Up 2025/26)
The energy chapter of The Great Shake-Up 2025/26, Uberall’s benchmark report on over 51,000 locations of 500+ multi-location brands in H1 2025, finds that energy brands have the second-best average SEO rank of the five industries, 5.64, after healthcare.
5 min read
Key findings
- 262 direction clicks per location is the energy median for H1 2025, against 15 website clicks and about 4 calls.
- 4.61 stars is the rating of the top energy performer, while the lowest performer averages 2.67.
- 70% more conversions is what Agrola achieved with Uberall.
The energy sector includes a wide mix of businesses, from electricity providers and oil & gas companies to utilities, renewable energy firms, and EV charging point operators. For these industries, customer experience is increasingly digital-first: consumers search online for nearby charging stations, compare providers, and leave reviews that influence public trust.
For the other four industries and the method, see the full report.
How visible are energy brands in local search?
Energy brands average 85% profile completeness; top players reach 100% and the lowest performer 63.77%. Their average SEO rank is 5.64, where lower is better. Leaders average 1.54, effectively first place, while the lowest performer sits around position 23 (23.35).
Energy: visibility benchmarks
| Metric | Average | Top Performer | Low Performer |
|---|---|---|---|
| Profile Completeness (%) | 84.96 | 100 | 63.77 |
| SEO Rank (average position, lower is better) | 5.64 | 1.54 | 23.35 |
Profile Completeness: Energy companies average 85%, with top players hitting a full 100%. Complete listings mean more visibility in search and maps.
SEO Rank: On average, brands rank around position 6, while leaders are effectively first place. Lagging companies sit much lower, around position 23, missing out on consumer intent.
What ratings and reviews do energy brands get?
Energy brands average 3.67 stars. Top performers push above 4.6, with the best at 4.61, while the lowest performer averages 2.67. At the location level, the typical energy brand receives fewer than one review (0.76). With Uberall, TotalEnergies achieved an 83% increase in reviews.
Energy: reputation benchmarks
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Average Star Rating | 3.67 | 4.61 | 2.67 |
| Review Volume Per Brand | 255.50 | 36,497.00 | 3.00 |
| Review Volume Per Location | 0.76 | 49.06 | 0.03 |
| Review Volume Per Location Per Month | 0.11 | 7.01 | 0.00 |
| Review Response Rate % | 46.13 | 100.00 | 0.00 |
| Sentiment | 60.10 | 91.28 | 27.27 |
Star Rating: The sector struggles here, averaging 3.67 stars, lower than most other industries. Top performers push above 4.6, showing what’s possible.
Review Volume: Leading brands have tens of thousands of reviews, while others generate almost none. At the location level, the typical energy brand receives fewer than one review.
Review Response Rate: Less than half of reviews get a response on average. However, the best firms respond to every customer.
Sentiment: Consumer sentiment is mixed, averaging just 60, with some providers falling as low as 27. Trust is fragile in this space.
Customer spotlight: TotalEnergies
With Uberall, Total Energies achieved a +83% boost in reviews.
How much engagement do energy brands get on social media?
In the Critical Truth data for energy, LinkedIn and Instagram shared the highest engagement rate in Q1 2025, at 3.8% each. Instagram Reels followed at 3.3%, then X at 2.4% and Facebook at 2.0%, the lowest of the five platforms in the energy data, which has no TikTok rate.
Energy: engagement rate by platform
| Platform | Q4 2024 | Q1 2025 |
|---|---|---|
| 3.7% | 3.8% | |
| 3.6% | 3.8% | |
| Instagram Reels | 3.4% | 3.3% |
| X | 2.6% | 2.4% |
| 1.6% | 2.0% |
Source: Critical Truth
Brands in this industry that post about initiatives, service updates, or local community projects demonstrate reliability and connection to the communities they serve, as well as relevance to machines. With many competitors silent, consistent updates are an even more potent method of building trust and strengthening local presence.
How many direction, website and call clicks do energy locations get?
The lowest energy performer still recorded more than 100 direction clicks in H1 2025, against a median of 262 and nearly 2,800 at the top. Calls were the least frequent action, with a median of 4 and around 240 at the top performers, and website clicks reached a median of 15, close to 1,000 at the top.
Energy: conversion clicks per location
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Clicks for Directions Per Location | 262.46 | 2,789.21 | 119.06 |
| Clicks to Website Per Location | 15.00 | 957.04 | 1.98 |
| Clicks to Call Per Location | 3.66 | 243.14 | 0.17 |
Clicks for Directions: Locations in this industry received an average of 262 direction clicks per location in H1 2025. The highest-performing locations saw nearly 2,800 clicks, while the lowest still recorded more than 100. This reflects the importance of being findable in maps when customers are on the move and making immediate decisions about where to refuel or recharge.
Clicks to Website: On average, energy locations attracted only 15 website clicks per location. While top performers reached close to 1,000, some had barely any. This suggests that websites are a much less common touchpoint in this sector compared with others, as customers prioritize speed and convenience over online research. Still, optimized websites can help with loyalty programs, pricing information, or service updates.
Clicks to Call: Calls were the least frequent conversion type, averaging just 4 calls per location. The top locations managed around 240 calls, while some registered almost none. Although calling isn’t a primary behavior in this category, ensuring accurate phone details can still be valuable for customers needing support with services, facilities, or emergencies.
Customer spotlight: Agrola
Agrola achieved 70% more conversions with Uberall.
How were these benchmarks measured?
Energy benchmarks are anonymized Uberall customer data for H1 2025, except the engagement table, which uses Critical Truth data for energy on five platforms, with no TikTok rate. Medians are used for review volume per brand, reviews per location (total and monthly) and the three conversion rows, and means for the other averages, as the main report methodology defines them.
Frequently asked questions
How do energy brands compare with the other industries?
Energy brands have the lowest average star rating in the report, 3.67, below restaurants and food & beverage (4.07), the next lowest. Their 85% average profile completeness is level with restaurants and food & beverage and below healthcare (93%).
Did energy engagement rates rise between Q4 2024 and Q1 2025?
Energy engagement rose on Facebook, from 1.6% to 2.0%, on Instagram, from 3.6% to 3.8%, and on LinkedIn, from 3.7% to 3.8%. Instagram Reels dipped from 3.4% to 3.3% and X from 2.6% to 2.4%, so three of the five platforms gained.
Benchmarks for other industries
How visible are your locations on Google, Apple and Bing?
