Winning the AI Recommendation: Healthcare Report

Patients are asking AI where to go for care. In 2025, one in three Americans used an AI chatbot to look up health information, double the year before, and roughly 40 million people now ask ChatGPT a health question every day. More than half of health searches on Google now open with an AI-written answer.

The trusted digital front door has moved from your homepage to a chat window. If an engine does not name your organization, you are not in the conversation.

What's inside

Uberall ran two controlled studies across healthcare and retail health, spanning more than 20,000 AI queries in Chicago, New York and Long Island, across ChatGPT, Gemini, Perplexity, Claude and Grok. The brief shows you:

• Which signals made an engine name a provider, and the one most teams spend on that made no measurable difference
• Why a brand can dominate one neighborhood and vanish from the next, with locations in both
• How often AI names no provider at all, and where it sends your patients instead
• Where the five engines disagree, and which one invents providers that do not exist
• What to do about it, from listings and reviews to service-line visibility

Download the full brief for the data behind each finding and a clear set of next steps for your team.