
Sara Vordermeier
SEO & Content Strategist at Uberall
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A content and search strategist with 9 years of experience in writing copy that sounds ... human. She’s a qualified journalist and overly enthusiastic problem-solver when it comes to connecting SEO to business impact.
All articles by Sara Vordermeier


I/O, AI, and Oh: How is Google Search Behavior Actually Changing for Local Businesses?
Google search behavior is changing fast, but the panic about losing traffic is missing the point. These local search experts explain what's actually happening — whether local brands should be nervous — and what to do about it.








Who Are You Actually Competing with In Search (It’s Not Always Who You Think)?
The brands that show up when AI systems answer the prompts your customers are asking might be a different set of players from those on your shortlist. Here’s how your competitive GEO audit ensures you remain a top choice for consumers searching online.