Sara Vordermeier Photo

All articles by Sara Vordermeier

decorative screenshot of a listing surrounded by local citations
Nobody Gets Excited About Local Citations … Until They Realize AI Tools Cite Them More Than Your Website

Local citations are online mentions of your business's name, address, and phone number. AI search models now cross-reference them before deciding whether to recommend you.

screenshot of UB- in platform with decorative automation messages surrounding it
Get It Done, Stay in Control: How UB-I Executes Location Marketing Tasks

Multi-location brands don’t need another dashboard. UB-I drafts review replies, corrects listings, and completes profiles across hundreds of locations — then queues everything for your team’s approval.

ai generated local business description box surrounded by example reviews
Customer Review Sites That Influence Your AI Mentions — and Why Star Ratings Don’t Always Matter

Your online reputation can make or break your success–and since it's mainly influenced by online reviews, you should be present on top review platforms!

LLM answer mockup surrounded by screenshots of business data in search
How Do “LLM Connections” Actually Work When You Can’t Actually Submit Your Business Data?

No listings platform submits data directly to ChatGPT or Perplexity, or any AI tool for that matter. Here’s how AI data sources actually work to influence your LLM visibility.

scattered list of multi-location marketing tasks surrounding illustration of UB-I
200 Tasks Across 500 Locations: UB-I Tells You Which Five Matter Most

UB-I is the AI agent that tells multi-location marketers which tasks matter most — ranked by SEO and GEO performance impact, not just urgency.

UB-I mascot highlight issues with social media and local listings in Uberall platform
10% of Your Listings Changed Last Week, But Nobody on Your Team Noticed

Listing drift — hours changing, pins moving, competitor edits — happens constantly and most teams don’t catch it in time. Here’s how UB-I’s intelligent monitoring closes that gap.

screenshots of UB-I with UB-I character
Multi-Location Teams Are "Babysitting" Their AI Marketing Assistants and Now They Have More Work Than Before

AI marketing assistants were built for one location, one task at a time. Here’s why multi-location brands need an AI agent that works without being prompted — and how UB-I delivers that.

replications of google search and console for local and organic SEO
Local SEO vs Organic SEO: The Ranking Factors Aren’t the Same, But AI Search Reads Both Before It Recommends You

Local SEO and organic SEO have always run on different ranking factors. AI search doesn't pick a side — it reads both before deciding whether to recommend you.

screenshot of google business profile categories and attributes
Your Google Business Profile Categories Haven’t Changed Since Setup, But Their Audience Has

Google categories and attributes have changed jobs: they are now the structured facts AI search reads when deciding whether to recommend you. Here is how to manage them — per location, at scale.

hand clicking on AI assisted review responses
Reviews Are Franchisees’ Biggest Pain Point — and the One They Least Use AI to Fix

Reviews are franchise locations’ #1 pain point — and the task they least use AI to manage. Here’s how to run franchise review management that works.